Samsonite rolls out the red carpet for urban nomads to explore the world.

Samsonite has always been more than just luggage. It is the trusted companion of modern travellers,
built for those who refuse to stand still.

With the global launch of Born To Go, Samsonite set out to awaken the go-getter spirit in everyone, proving that nothing should stand in the way of discovery. In Singapore, the campaign celebrated today’s urban nomads—restless explorers with an insatiable appetite for new experiences.

At the launch event, guests were welcomed with priority tags and programme cards, setting the tone for an unforgettable journey.

A huge neon wall mural encouraged attendees to make their mark, capturing the spirit of movement, exploration, and the boundless possibilities that Samsonite unlocks.

They are then greeted with a striking wallscape featuring a dynamic projection of the Born To Go manifesto, reinforcing the spirit of adventure at every turn.