OCBC Bank Mighty Savers teach financial literacy lessons through a superhero adventure for kids.
How do you make financial literacy fun for kids? OCBC Bank answered that question with The Power of Saving, a campaign that transformed financial lessons into a thrilling superhero showdown.
The series introduced the Mighty Savers—Sally, Simon, and Baby Sarah—who took on the villainous Dr. Greed, determined to turn children into reckless spenders.
Each episode was designed to engage young audiences with action-packed storytelling while teaching essential financial concepts, from the difference between wants and needs to the value of generosity.
By combining education with entertainment, OCBC Bank created a campaign that not only captivated but also equipped the next generation with lifelong financial habits.
The branded content came to life across digital platforms, including YouTube and Instagram Stories, reaching children where they learn and play.
Designed to save.
Each Mighty Saver character was designed from scratch to represent a key financial principle, making complex money lessons engaging and easy to understand.
Sally wielded a coin-absorbing shield, showing kids that every dollar and cent saved added up to financial strength.
Simon carried a pencil, teaching the importance of distinguishing between needs and wants by writing them down to visualise the difference.
Baby Sarah embodied generosity, proving that a disciplined approach to saving gave them the power to help others in need.
Bedtime stories on
Instagram stories.
To help parents make financial lessons fun and engaging for their kids, we turned Instagram Stories into interactive bedtime stories.
As an extension of The Power of Saving animated series, these bite-sized stories reinforced key financial principles in a playful way.
With each tap, children could relive the adventures of the Mighty Savers, making learning about money a nightly routine.
