Chint Technologies wanted to reimagine the way people see energy. More than just a commodity, it is a force that powers homes, industries, and communities. It is everywhere, shaping lives in ways both big and small.

In collaboration with IDEO Shanghai, we brought this idea to life with the “Feel The Energy” campaign.
Through powerful visual storytelling, we gave energy a voice and transformed something unseen into something deeply felt.

From the pulse of the city to the warmth of home, the film captured energy’s invisible presence in everyday life.

It reinforced Chint’s vision of a smarter and more sustainable world where energy is not just consumed but optimised to enable better living for all.