In China’s crowded beer market, premium drafts and craft brews fight for attention.
But for many, the choice isn’t just about taste.
It is about status. Budweiser Supreme set out to offer both.

Positioned as the world’s first single malt beer, it borrowed cues from the whisky world to elevate its prestige.
More than just another premium option, it became the beer for those who wanted to make a statement while enjoying a refined drinking experience.

To reinforce this purity, the campaign stripped away the usual advertising film techniques.
No scripted drama. No over-the-top storytelling.
Just Nicholas Tse, international celebrity and Budweiser ambassador, front and centre in a commercial as pure as the beer itself.

The result was more than just a film.
Budweiser Supreme did not just launch a new product—it created an entirely new beer category.