ANEXT Bank shows how small businesses are making a big impact.
ANEXT Bank is a new digital wholesale bank designed to empower micro, small, and medium enterprises with digital financial solutions. We built ANEXT’s positioning around a simple truth—when small businesses open for business, they create big impact.
That insight led to the creative idea Open For Business, positioning ANEXT Bank as the key to unlocking new opportunities and giving every business an equal shot at success.
To launch the brand, we created a podcast series where entrepreneurship met community.
Through original IP, we crafted leadership lessons from Asia’s boldest SMEs—the ones who challenged convention and redefined success in their own way.
The podcast became more than a content piece.
It gave ANEXT’s audience real inspiration, insights, and practical wisdom from those who had been in their shoes.
Beyond the podcast, we developed a series of integrated assets that reinforced the Open For Business message.
Each piece of communication showcased how ANEXT Bank champions small businesses, positioning it not just as a financial institution but as a trusted partner helping them grow and succeed in an ever-changing world.
