Alipay+ takes the field with UEFA Euro 2024 to turn product usage into a winning goal.

As the official payment sponsor of UEFA Euro 2024, Alipay+ aimed to enhance the fan experience by seamlessly integrating digital payments into the tournament’s global atmosphere.

We developed a comprehensive regional campaign featuring online and on-ground assets designed to drive product usage and engagement. This included social media posts, TikTok filters, and market-specific key visuals.

In Singapore, Malaysia, and Thailand, we brought the campaign closer to home with a series of illustrated key visuals. Each one highlighted iconic local landmarks where people could use the app to scan and pay, making the brand a part of their everyday journeys.

Beyond physical activations, we took engagement online.
Custom TikTok filters encouraged user participation, giving fans a chance to win tickets to the tournament.

By merging digital and real-world experiences, Alipay+ made payments more than just a transaction.
It made them a part of the game.